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Professor Erik Bucy: Visual Politics - O3C / CRCC seminar

About this event

Professor Erik Bucy, Texas Tech University: ‘The Visual Turn: Assessing the political influence of images and nonverbal behaviour’

This is a Centre for Research in Communication and Culture (CRCC) and the Online Civic Culture Centre (O3C) seminar.

抢红包扫雷有什么技巧This talk will demonstrate the persuasive influence that images of policies and politicians can have on news audiences through a series of case studies.

a key concept explored in these illustrative cases is the notion of polysemy, or the vulnerability of images to diverse interpretation. the interpretative process hinges both on visual framing and viewer background, accounting for aspects of presentation and aspects of individuals, whether standing attitudes towards salient issues or more deeply rooted value systems.

The interplay between nonverbal behaviour on the main screen of television and viewer responses on the second screen of mobile devices is also reviewed, focusing on the transgressive debate style of Donald Trump in the 2016 presidential debates.

Professor Erik Bucy is the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the College of Media and Communication at Texas Tech University.

He is the co-author of Image Bite Politics: News and the Visual Framing of Elections (with Maria Elizabeth Grabe, Oxford, 2009)— winner of the 2010 ICA Book Award—and co-editor of the Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (with R. Lance Holbert, Routledge, 2013). His research interests include visual and nonverbal analysis of political news, user engagement with digital technologies, and public opinion about the press.

Visit the event website for further details

Contact and booking details

Name
Andrew Chadwick
Email address
a.chadwick@lboro.zhuaifz.icu
Cost
Free
Booking required?
No
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